Academy Members Only


 

The Academy's North Carolina Bar Ad Campaign
Now that we have established the NC Academy as a de facto roster of the state's finest civil mediators, we will commence a marketing and promotion campaign, aimed at encouraging law firm staff (attorneys, paralegals, schedulers etc) to regularly use our website as a resource.

We have learned much from our experience in Florida, where the FloridaMediators.org website is very widely used by scheduling staff in particular, so we'll be able to quickly roll out a similar campaign for North Carolina.
 

  • Feb 2008 - Website publicly launched Feb 22, and work begins to ensure that the website is highly ranked in the major search engines. This will take at least one month to take effect.
     

  • Feb 2008 - Press Release (view PDF) sent to legal publications, including Bar Journal and Lawyers Weekly. We hope to confirm coverage of the Academy and our website in March editions of same.
     

  • Feb 2008 - We are 'cleaning up' a database of NC attorneys, recently purchased. This will be used as a direct marketing resource, to spread word of the roster to all relevant firms and attorneys within a month.
     

  • March 2008: Email announcement sent to over 3000 NC attorneys, announcing the association and encouraging firms to use the website as a de facto list of the state's best civil mediators. Significant spike in traffic seen on the day, and averaging 150 or so users per day since the announcement.
     

  • May 2008: Ads appear in NC Lawyers Weekly and traffic now increased to 200+ users per day utilizing  the website.
     

  • Dec 2008: Sponsorship of the homepage of www.NCLawyersWeekly.com set for Dec 2008 onwards. (Banner ad links directly to our QuickSearch page - running through to June 2009)
     

  • Feb 2009: New prominent ads to appear in NC State Bar Journal and NCBA Lawyer Magazine.

  • Dec 2009: New ad campaign set for Lawyers Weekly and NCBA Lawyer Magazine throughout 2010...

 

Full Half Page Directory
VIEW FINAL AD (PDF)		 1/8th Page Website Promotion Ad
View PDF
Planned Dates for 2010 Appears every edition in NEWS section, Pages 1-9
  • Jan 4, Jan 18
  • Feb 1, Feb 15
  • March 1, March 15
  • Apr 5
  • May 3
  • June 7
  • Sep 6
  • Oct 1
  • Nov 1
  • Dec 6
This prominent directory will ALSO appears for the first few months in the Paralegal's supplement to Lawyers Weekly, which is widely read amongst the support staff at the big firms...

Paralegal News: Jan 25th, Feb 22nd, March 29th

Online Advertising



2009 AD CAMPAIGN



Appears weekly through June 2009
(View PDF Copy)



(View PDF of FINAL MARCH 2009 Ad)
(View PDF of FINAL JUNE 2009 Ad)
(View PDF of FINAL SEPTEMBER 2009 Ad)
(View PDF of FINAL DECEMBER 2009 Ad)


Appears from March 2009 onwards
(View PDF Copy)


View PDF
Promotional Postcards
If members are attending any Bar or professional association events where these promotional cards could be distributed as handouts/inserts etc, please let us know and we'll courier an appropriate amount of cards to you.
 

 



NC Paralegals Association
www.ncparalegal.org


Event Sponsorship - NCPA
The NC Academy was delighted to sponsor the 2009 NCPA Annual Meeting and seminar, March 26-28 in Wilmington. Several hundred attendees received promotional materials and were encouraged to utilize our Academy website.
(This is a key target group, as often it's the legal assistants and schedulers that have final call over which mediator is chosen, given date availability)

 



North Carolina Association
of Defense Attorneys
www.NCADA.org 


Event Sponsorship - NCADA
Our Academy was delighted to sponsor the 2009 NCADA (Association of Defense Attorneys) Fall Conference on Sep 25th 2009.  Several hundred attendees received promotional materials and were encouraged to utilize our Academy website.

 

For more information about the Academy, please contact
Darren Lee, Director at (919) 521-8635 or email director@ncmediators.org
 

 

View Complete NC Member Roster  ::  Legal Notice  ::  The North Carolina Chapter of the National Academy of Distinguished Neutrals (www.NADN.org)